Sales and service representatives are trained to meet standards. Clients receive accounting and performance reports. The products and services sold are suitable for the buyer. All terms and conditions of service and performance are defined, including how to terminate the contract. Past performance metrics are accurate. Reasonable expectations are set. Eighty percent of small and medium-sized businesses said they would be likely or strongly influenced in their choice of digital marketing vendor if a
vendor demonstrated that they adopted these standards. One of LSA's nonprofit missions is to champion and elevate the local search and local marketing industry. In response to the needs identified above, LSA has created a unique program called LSA Certification jewelry retouching service based on these standards (disclosure: I work for LSA). Unlike other certification programs focused on subject matter expertise, such as Google AdWords, the LSA certification examines company-wide policies and processes for digital marketing sales and execution. We hope LSA certification will help companies identify best practices that are important to
adopt and guide them through ways to integrate these practices into their business operations. A company can certainly put the standards into practice without becoming certified. Certification, however, requires a company to demonstrate that it is committed to these best practices. LSA conducts a rigorous review of policies, training, company documents and agreements to determine if business practices meet standards. If they pass the exam, a company can then cite their certification as proof of compliance with these standards.