For any community, acquiring the first b2b email list users—that is, the breakthrough from 0 to 1—is one of the most dangerous and critical processes. Because the way of starting at this time, to a large extent, can directly determine how long this community can “maintain” life and how far it can go . The operation ideas of the community include four directions: new, cold start, promotion, and realization. Cold start is the most troublesome part of all community operations. We will tell you the core idea of cold start first. After everyone understands it, it will have a multiplier effect. 1. The community realizes cold start from 0 to 1 in three steps 1.
We need to understand the source channels b2b email list and attributes of users, have a general user portrait, and analyze the value points that users like, which can be learned in user communication and research. List all the needs of users, and judge and judge the core needs to ensure that the value delivered by the community is consistent. To allow users to settle in the community, we have to decide what form, what scenario, and what needs can meet user expectations. To strengthen the operation according to the value point, if users have a great demand for health knowledge, they should provide high-quality and comprehensive health strategies.
In addition, it is also necessary to improve the community content according to user attributes, so as to make users realize that "this community is for me" as soon as they come in . Otherwise, a community without a sense of identity is particularly vulnerable to loss. Take Qianchao fan circle as an example, to show the homepage of different positioning circles: 2. Identify key populations in the community Taking content-oriented communities as an example, content producers are the key group , and it is very important to select seed users.