In her presentation, she shared a story of how her email list company's "Database" was not selling at all, despite the incredible insight it could bring to businesses through data analytics. The problem was that it wasn't a database at all! It was a business intelligence tool. They reframed their sales pitch based on what the product actually did . The result? A massive increase in sales and a possible acquisition. 3. Understand your client's needs (the wolf of wall street)it's not about you, it's about them and what they need.
(source)your potential customers don't care about you, your story, or even your product. They care about themselves and their problems. Can you solve their problem? Can you meet their needs? Can you help them? This short (but powerful) sales pitch in the email list wolf of wall street (2013) teaches us a valuable lesson: don't sell the product, sell the future where your prospect's needs are met. "Last year, over a million quarter-inch drill bits were sold, not because people wanted quarter-inch drill bits, but because they wanted one-inch drill bits. Quarter inch. When you buy an automobile, you buy transportation.
When you buy a mattress, you buy comfortable sleep. When email list you buy carbon paper, you buy copies. – leo mcgivena, advertising director of "The daily news" (1947)brad didn't sell the pen – he sold the ability to write. Don't sell the drill, sell the beautiful painting hanging on the living room wall don't sell the car, sell the freedom of the open road don't sell the mattress, sell the feeling of waking up after a good night's sleep don't sell the newspaper, sell the phone that keeps ringing because everyone saw your flyertake it from jordan belfort himself, "The real answer is before I even sell a pen to anyone, I need to know the person, I want to know what their needs are, what kind of pens do they use, do they use a pen? How often do they use a pen do they like to use a pen formally, to sign things or use it in their daily life?