With the advent of the post-2010 mobile Internet era, the number of netizens in China has continued to grow. So far, the number of netizens has reached a ceiling, and the number of netizens is basically stable, which means that the Internet demographic dividend has disappeared, and new traffic will be very small. Traffic has to be snatched from another product. The market competition is fierce, and the cost of robbing traffic is also rising. (Data source cnnic) 1.2 Age structure While the number of netizens is increasing, some indices are decreasing.
Through cnnic data processing, the following business email list charts are obtained, reflecting the changes in the age structure. From the charts, the following phenomena can be found: Young and middle-aged groups still occupy a large proportion, and the 20-30 age group is still the main force in the market, but it is worth noting that the proportion of the 10-20 age group continues to decline. I guess the reasons are the lower birth rate and student academic constraints. There is a dividing line between the proportions before the age of 40 and those after the age of 40, but with the change of time,
the gap is getting smaller and smaller, especially the proportions of the 30-40 and 40-50 age groups are almost the same, which also shows that the market for the middle-aged and elderly rise The proportion of people aged 50-70 is rising. Although the growth is slow, the population base is also small, indicating that the coverage of the Internet for the elderly has continued to increase. Due to the aging trend of China's population, this proportion will continue to rise in the future.