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Choosing whether to aggressively target keywords or spontaneously Photo Retouching generate related queries in other terms is an ever-evolving equation. Auction price. Perceived associations in your customer's journey. Volume / value possibility. There is more than one factor that determines the fate of your budget and account structure, but it is important to understand the implications of each and the strategies for successful keywords. Let's dive into the triforce of keyword planning. Auction price My paid search philosophy relies heavily on balancing keyword Photo Retouching auction prices with customer expectations. The factors behind the auction price are: industry.
Close the variant. device. place. time. advertisement Continue Photo Retouching reading below Some industries have different auction prices, or advertisers in that industry are willing to bid to secure clicks. Lawyers, dentists and IT companies will have significantly higher auction prices than gyms, shoe stores and hotels due to their significantly higher customer value. When you're in a high-cost industry, it's important to apply keywords to the specific industry you're servicing. Bidding on a "lawyer" may be cheaper than a "traffic lawyer", but it costs more in the long run (bad leads and sparse clickthrough rates reduce your quality score). You may want to chase a lot of terms. However, these conditions are usually very competitive and are desired by large companies, resulting Photo Retouching in artificially high auction prices.
The closed variant, which is a headache for single-keyword advertising group (SKAG) enthusiasts, is the lifeblood of these concepts. If someone types "training", they may be looking for a DIY solution or certification. How to use keyword intents to improve PPC performance If you type "trainer", you are looking for a real trainer to help you on your journey. How to use Photo Retouching keyword intents to improve PPC performance When you bid on the "ing" variant, you usually have access to the "er" variant at a discounted price. advertisement Continue reading below It is also important to respect if the keyword is a "mobile first" keyword or if it tends to be searched on mobile devices via desktop / tablet.