So you've decided to start selling fan subscriptions and you've figured out what rewards to give your fans. Now is the time to spread the word and promote your membership offering.Promoting subscriptions to your fans is a little different from promoting a crowdfunding project. With subscriptions, there is no deadline or release date. It's an ongoing offering with a constant stream of new content and rewards for your fans.Here are some of the ways you can approach promoting subscriptions to your fans to entice them to sign up.Promote exclusivityWhen deciding rewards for your fans,
make sure you have truly exclusive perks. By promoting your subscription options, you will essentially be selling the exclusivity of being a subscriber or fan C级执行名单 club member.Perks like never-before-seen songs and videos, behind-the-scenes updates, and private online shows are all things that can make your fans feel like part of an exclusive club.Promote accessSimilar to exclusivity, you will also be selling the access your fans will get by subscribing. This can be early access to new tracks, access to your entire music discography, or pre-sale tickets.But, you're also selling access to you, the artist. Giving subscriptions is about regularly posting new content and interacting with your biggest fans. So be sure to remind fans that they will have access to your journey as an artist.Organize a launch eventSimilar to an album launch show, you can also host a launch event for your subscriptions. Instead of just announcing that fans can now join your fan club, why not anticipate that something special is on the way for your fans?This event can be a free online show with a Q&A. You don't have to say what you're
going to announce at the show. Just explain that your fans will want to attend to get a first look at something awesome you're releasing.For the launch event, you'll want to have some initial exclusive rewards ready for fans to subscribe to immediately. Unreleased tracks, new song demos, product discounts, pre-sale tickets to an upcoming tour, limited-edition signed merchandise, and more.You can publish the subscription space on your website just before the online show, then share the link to subscribe several times during the event.WebsiteScreenshot of subscriptions offered on a musician's site With Bandzoogle's subscription feature, you can manage a fan club directly through your website. This means that you will attract fans to your website which you own and control. Unlike using an external service, fans pay you directly for subscriptions, and that revenue is commission-free.