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To be a private domain seems to be the consensus of email list many brick-and-mortar retail companies, but how should we do it? Watsons gave his own exclusive answer. With the fading of traffic dividends, the cost of acquiring new users for brands continues to increase. Under the influence of the epidemic, online channels have become a "stimulant" for large-scale retail companies, playing a role in countering the trend. At the same time, in recent years, the popularity of the “grass-planting model” of social apps such as Douyin and Xiaohongshu and the development and changes of consumer groups have forced the retail industry to iteratively refresh,
but also because the private domain can bring email list accurate product promotion + growth to the brand side, and cope with the increasingly expensive traffic on all brand platforms. Competitive risk... Watsons is also one of the physical retail companies that invested in the private sector early. As of 2020, the turnover of Watsons' online business has exceeded 500 million yuan . In addition, Watsons has accumulated more than 10 million corporate WeChat users by relying on 2.6W famous shopping guides across the country, and has completed functions such as customer Moments, group live broadcasts, and small programs, and established a private domain closed loop from service to realization.
How does Watsons play the game of private domain well? UF Private Domain 2.0 is dismantled for everyone in detail, as follows. 1. Private domain traffic pool position - enterprise WeChat The turnover rate of shopping guides in the traditional retail industry is high. Once the shopping guides are lost, new shopping guides adding customers as friends on the one hand will cause a new round of harassment, which is not conducive to user experience and brand image maintenance; on the other hand, the pass rate of customers will be relatively low.